The Holiday Treasure Express returns with a parade and more

Margaretville — The Holiday Treasure Express returns after a successful campaign last year and now it includes a Main Street parade, business showcase and shopping adventures for all. The spirit of cooperation led to the creation of a campaign that serves local merchants while creating a diverse set of entertainments for visitors and residents alike.
At 3:30 p.m. on Nov. 29, a parade down Main Street Margaretville will officially kick off the campaign. It culminates in the village pavilion where participating businesses will have their wares on display. Children can meet Santa and a tree lighting ceremony will culminate the event. A tree lighting ceremony will take place at 5 p.m.
Since midsummer, groups ranging from the scouts to the hospital auxiliary and local merchant groups have been developing “green” float designs. The parade lineup includes a variety of floats that showcase different villages and holiday themes made primarily of recycled materials. They also include horse drawn buggies, fire trucks, carolers and, of course, Santa and Mrs. Claus.
Families are invited to bring canned goods to Santa, which will benefit the Community Christmas Project. There will be an opportunity to both write and mail letters to Santa with a special postmark from the New Kingston Post Office.
The campaign, created by two area business people, affords shoppers an opportunity to visit over 60 shops in the villages and hamlets of Andes, Arkville, Big Indian, Bovina, Fleischmanns, Margaretville, New Kingston, Pine Hill, Roxbury and Shandaken that display the Holiday Treasure Express destination signage. Shoppers can get a “Passport” at any participating destination, which is then stamped. When a passport is filled (stamps from 15 destination businesses) they can be turned in and the shopper becomes eligible to win prizes valued at over $3,000. There is no limit to the number of passports any individual can submit. Passports can be obtained from mid-November through December 21; the prize drawing will be held December 22
Lauren Quarltere, one of the originators of the event says, “We want people to capture the magic of the holidays and these beautiful mountains. The variety of participating stores ensures that people will be able to get all their holiday shopping done locally and have some fun in the process. It is a perfect opportunity to support the businesses that support the community the rest of the year. The parade is the icing on the cake.”
The executive producer for the parade is Michael Mathis, a professional event planner and Roxbury homeowner, who organizes such events as the New York City St. Patrick’s Day Parade and the Nobel Peace Prize awards ceremonies in Oslo, Norway
You don’t need a reason any more exciting than the bargains 62 shopkeepers are offering as part of their participation to shop locally or visit the area. Take a ride to Margaretville on November 29 and hop aboard the Holiday Treasure Express.
For more information visit www.holidaytreasureexpress.com.