Re-Store Design Challenge work to be unveiled Aug. 21

Roxbury —After a month of teamwork and planning, the Re-Store Design Challenge is coming to Roxbury this weekend. Three intrepid design teams have only two days to install their creative retail ventures in time to open at noon on August 21.

Working feverishly behind papered window fronts, Andrew Williams, Donald Hill, and Sean Scherer have designers, artists, builders and local students on board. Together they’ll create three different “Re-Stores” for “shoppers” to browse in the Enderlin Building. While the emphasis is on originality, these design teams are also trying to highlight the viability of Main Streets and spark interest in the possibility of sustainable enterprises here.

“This isn’t about three designers parachuting into a Catskills village,” said Williams, adding, “All three design team leaders have deep ties to the area and want these Re-Stores to showcase local talent, local potential and the possibilities that we envision for all our area villages. We hope some aspiring entrepreneurs will take a look at what we’ve imagined and be inspired to build on that.”

Re-Store possibilities aren’t confined to Roxbury, either. Throughout the monthlong event, every Re-Store visitor will receive a complimentary booklet with promotions from sponsoring businesses and organizations. Sponsorships range from $500 to $75 but any business, organization, or even individuals can purchase a “coupon space” in the booklet for only $20. Any business that sponsors the inaugural Design Challenge this year will be included in next year’s Re-Store advance promotion too. Sponsors include Belleayre Realty, Cowan Excavating, Public Restaurant & Lounge and The Cheese Barrel. The MARK Project is providing technical and administrative assistance.
Until the unveiling, however, mum’s the word on what each Re-Store will be. Teams are so sworn to secrecy that even the Re-Store publicist and sponsors don’t know what the teams have created. Once the stores are revealed this Saturday, they will be open each Saturday and Sunday, from noon - 5 p.m. through September 19 and every visitor can vote for his or her favorite. 

Those votes will be weighted with those of the judging panel, who will determine which team has won the Re-Store Design Challenge at a gala Main Street celebration on Saturday, Sept. 18. The judging panel is still in formation but will include Newell Turner, design editor of House Beautiful magazine, Yvonne Reuter of Fleischmanns First, Susan Kenny, executive director of The Roxbury Arts Group, Roxbury Motel proprietor Greg Henderson and Dorothy Maffei, entrepreneur and proprietor of Home Goods of Margaretville. The student on the winning team will receive a scholarship or grant to further his/her own vocational plans.

You can follow the action on the Re-Store Design Challenge Facebook page, or contact Re-Store sponsor, The MARK Project, 586-3500, for more information. But you’ll have to make a “reality trip” to Main Street Roxbury to see the Re-Store Design Challenge store of dreams.