Life on Regal-Hill: June 23, 2010
I recently found some information about how June Dairy Month started. I thought you might find it interesting. June Dairy Month began as an annual tradition back in 1937 and was called National Milk Month. It was sponsored by chain stores with the theme, “Keep Youthful-Drink Milk.” It was originally supported by the National Dairy Council (NDC) and was established to help stabilize dairy demand during periods of peak production. To help in the effort NDC gave 6,300 stores who had decided to participate, promotional materials to help get the word out.
It wasn’t until 1939 that “June Dairy Month” became the official title of the promotion and the focus changed to greater use of dairy products. It was funded by a farmer-paid assessment of one cent per pound on butterfat in June.
There was more emphasis on survival during the WWII years but retailers helped customers receive an adequate supply of dairy products and provided information to help use them properly.
Efforts were more focused on resuming dairy product usage and regaining “lost” butter sales after the war. In 1947 the slogan was “Thirty days for ADA in June.” The goal was, “Sales, not Surplus.” It wasn’t until 1950 however that producers and processors started to work together to promote June Dairy Month.
In 1955 the American Dairy Association (ADA) became the national leader for the June Dairy Month campaign. ADA began sales-promotion programs for dairy products. Advertising and merchandising programs were added to an already-effective public relations program. Eventually the June promotion became a month-by-month merchandising event with more than one food made from milk being highlighted nationwide. This advertising showed actual evidence of dairy farmers’ dollars at work.
Locally, the main evidence of the dairy community coming together is the Dairy Festival at Meredith each June and the crowning of a county dairy princess. The dairy princess spends a year promoting dairy products with the help of dairy ambassadors. This year’s Delaware County Dairy Princess is Bloomville resident Nikki Holdridge. Her dad grew up in New Kingston and her grandparents were teachers at Margaretville Central School for many years.
Even though June emphasizes the importance of consuming milk and milk products we must remember that to be healthy, we need to use dairy products on a daily basis all year long.
More milk and dairy products are in order for June Dairy Month this week. Sundaes are always delicious and easy to make but they are also nutritious especially when they include fruit. Try these and see if you don’t agree.
Grilled Pineapple Butterscotch Sundaes
2 fresh pineapples
6 tablespoons plus 1/2 cup butter, divided
2 tablespoons sugar
1/4 teaspoon ground nutmeg
1 cup brown sugar packed
1/2 cup heavy whipping cream
1/2 teaspoon vanilla extract
Dash of salt
3 cups vanilla ice cream
Peel, core and cut each pineapple into six spears. In a small saucepan, melt 6 tablespoons butter with sugar and nutmeg. Brush over pineapple. Grill covered, over medium heat or broil 4 in. from the heat for 7-10 minutes or until lightly browned, turning occasionally.
For sauce, in a small saucepan, melt remaining butter. Stir in brown sugar and cream. Bring to a boil, stirring constantly. Remove from the heat; stir in vanilla and salt. Serve sauce with ice cream and grilled pineapple.
Yield: 6 servings
Taste of Home June/July 2010
Banana Colada Sundaes
Six tablespoons butter, cubed
1/3 cup packed brown sugar
1/3 cup orange juice
2 teaspoons ground cinnamon
4 medium bananas. sliced
1/2 teaspoon rum extract
3 pints vanilla ice cream
1/2 cup flaked toasted coconut
In a small saucepan, combine the butter, brown sugar, juice and cinnamon. Cook and stir over medium heat for 4-5 minutes or until sauce is smooth. Stir in bananas; heat through. Remove from the heat; stir in extract. Serve warm over ice cream. Sprinkle with coconut.
Yield: 8 servings
2010 Taste of Home Annual Recipes