At Your Service by Maggie Inge

Last week Thursday, at the Freshtown Marketplace grand opening, owner Noah Katz made a comment that caught my attention, “Now we get to do what we do best – run a supermarket.” It is a statement that reflects a critical self-awareness that serves any businessperson. Making a clear distinction between what we do well and what we must do can make all the difference in turning dreams into reality.

When they asked me to talk to the Girl Scouts about writing and the careers that writing skills make available, my first reaction was that I should tell them how hard it is to earn a living as a writer. The more I have thought about it, the more I think that it is simply hard to earn a living. Any young person, whether graduating or simply looking forward, needs to know that life isn’t easy.

This morning I saw my first fawn of the season. Following his mother, he pranced across the road in my path; good brakes saved his life. He (while it was impossible to tell from the fleeting sighting, I assumed a he) could not have been more than a few days old and is as cute as a button. I could not, in the moment, think of anything other than preserving his life.

When you think it through (and most of us don’t take the time) it is very hard work to sustain a retail business in a small rural community. The odds are stacked against you from the start. You must know your customer base and provide the goods and services that will keep them coming back time and again.

‘Tis the season. Not the one we usually associate with that phrase, but the one that makes the year for most of our local businesses. Tourism is our largest industry and allows all of us to take on a few part-time jobs – those would be the ones we don’t get paid for but that are critical to the area’s success.